Crisis management
Prepare for pressure. Respond with discipline. We help leaders manage sensitive issues, media scrutiny and reputational risk with a clear, coordinated response.
Strategic communications & public affairs
Clarity when
it counts.
Helping companies and leaders build visibility, navigate scrutiny and shape the conversation.
Business. Technology. Government.
1 / Expertise
The right strategy.
The right story.
From the first signal of a crisis to the next stage of growth, we connect communications to the decisions that matter to your business.
Executive visibility
We help founders, executives and business owners build a public presence that reflects their expertise. Through positioning, thought leadership, LinkedIn content and media preparation, we turn their perspective into clear, consistent communications that build credibility and support business goals.
Strategic communications
Make your message work across audiences. We translate complex business and policy issues into narratives that inform stakeholders, earn trust and support growth.
Brand & marketing campaigns
We clarify your positioning and build campaigns around the audiences you need to reach. We connect earned, paid and digital media with targeted creator partnerships to strengthen recognition, support growth and advance advocacy priorities.
2 / Our focus
Innovation moves fast.
Trust makes it possible.
We work with companies whose products, data, and growth draw the attention of governments, and with institutions whose credibility is their license to operate. JFE Strategies brings a unique business, policy, and communications perspective to that conversation.
Make complex technology understandable
Translate AI, public safety and emerging technology into clear messages for customers, policymakers and communities.
Navigate the policy environment
Align communications with regulatory realities, market expansion and the concerns of key stakeholders.
Build confidence in adoption
Address questions about privacy, accountability and responsible use with specific, credible explanations.
3 / Who we work with
Support for institutions.
Guidance for leaders.
Founders & Business Owners
Leaders of growing businesses and professional services firms seeking a clearer position, stronger visibility and more meaningful connections with prospective clients.
Government-facing organizations
Companies negotiating procurement, oversight, hearings, and policy change, where public perception shapes the outcome.
Nonprofit institutions
Foundations, associations, and mission-driven organizations building recognition with donors, partners, and the communities they serve.
Leaders in transition
New chief executives, founders entering public life, and boards managing succession, mergers, or leadership change.
4 / Our approach
Considered thinking.
Decisive action.
A practical process that starts with your business and stays focused on what you need to achieve.
1
Understand
Listen closely. Assess the business, the audiences and the landscape before defining the challenge.
2
Define
Set the strategy. Clarify your positioning, priorities and the message that connects them.
3
Activate
Put the plan to work through the right voices, channels and campaigns, with hands-on senior guidance.
4
Refine
Evaluate the response, adapt to changing conditions and sharpen the work as your goals evolve.
5 / About JFE
Experience at the
intersection of business
and public life.
Jason Elan · Founder & Principal
JFE Strategies is an independent communications and public affairs consultancy led by Jason Elan. With more than 15 years of experience across the private sector, politics and government, Jason advises companies, CEOs and public leaders on crisis management, corporate affairs and other high-stakes challenges.
His background includes leading external affairs and corporate communications at BusPatrol America, North America's largest child safety technology company and a leader in the automated enforcement industry. He also served as Deputy County Executive for Suffolk County, managed communications for New York State's public safety portfolio, and worked as a spokesperson for a governor as well as for a gubernatorial and a mayoral campaign.
That experience brings a grounded understanding of how business decisions, public policy and media narratives shape one another, and how to move forward when all three converge.
Start a conversation
Tell us what is at stake.
Let’s discuss your next challenge, launch or opportunity to build your visibility.